privacy policy

Last updated: 5 May 2026

Macgregor Forsyth CC (registration number CCK952062/23), trading as Macfor (“we”, “us”, or “our”), is committed to protecting your personal information in accordance with the Protection of Personal Information Act, 2013 (“POPIA”). This Privacy Policy explains what information we collect, how we use it, and your rights.

1. Who we are

Macgregor Forsyth CC is an interior architecture studio based in South Africa. Our website is macfor.com, and we can be contacted at studio@macfor.com.

2. Information we collect

Information you provide directly

When you submit an enquiry through a form on our homepage or contact page, we collect:

  • Your full name
  • Your contact number
  • Your email address
  • The subject or enquiry type you select
  • The content of your message

Information collected automatically

When you visit our website, we and our analytics providers automatically collect:

  • Anonymised usage data, including pages visited, time on site, scroll depth, and clicks (via Google Analytics through Google Site Kit, and Microsoft Clarity)
  • Approximate location based on IP address (city or region level only)
  • Browser type, device type, and operating system
  • Referrer information (which site sent you to ours)

Microsoft Clarity may also record anonymised session interactions (mouse movement, clicks, scrolls) to help us improve the website. These recordings do not capture form input content unless you explicitly submit a form.

3. How we use your information

We use the information we collect for the following specific purposes:

  • To respond to your enquiries and communicate with you about a potential project
  • To send you transactional or follow-up communication that you have specifically requested
  • To improve our website’s content, layout, and user experience
  • To comply with legal obligations or respond to lawful requests

4. Lawful basis for processing

Under POPIA, we process your personal information based on:

  • Consent — when you submit a form, you provide consent for us to use that information to respond.
  • Legitimate interest — for analytics and website improvement, where the processing does not unduly infringe your rights.
  • Performance of a contract or pre-contractual steps — when you enquire about engaging our services.

5. Who we share your information with

We do not sell your personal information. We share information only with the following categories of third parties, who act as our operators (data processors):

  • Google LLC — Google Analytics and Search Console (via Google Site Kit) for website analytics
  • Microsoft Corporation — Microsoft Clarity for behavioural analytics and session insights
  • Cloudways — our website hosting provider
  • Email service providers — for transactional email related to your enquiry

Some of these providers may process your data outside South Africa. We rely on their published privacy commitments and standard contractual safeguards to ensure adequate protection in line with POPIA.

6. How long we keep your information

  • Enquiry form data: retained for up to 36 months after our last contact with you, then deleted unless you have engaged us as a client.
  • Analytics data: retained according to the providers’ default settings (Google Analytics: typically 14 months; Microsoft Clarity: 30 days).
  • Server logs: rotated and deleted on a 30-day cycle by our hosting provider.

7. Your rights under POPIA

You have the right to:

  • Request access to the personal information we hold about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of your information, subject to our legitimate retention obligations
  • Object to processing of your information for direct marketing purposes
  • Withdraw consent at any time, where processing is based on consent
  • Lodge a complaint with the Information Regulator of South Africa

To exercise any of these rights, please email our Information Officer (see section 9).

8. Cookies

Our website uses cookies and similar technologies to function and to improve your experience. For details about which cookies we use and how to control them, please see our Cookie Policy.

9. Information Officer

Our designated Information Officer is:

Gail Joubert
Macgregor Forsyth CC
Email: studio@macfor.com

10. Complaints to the Information Regulator

If you believe we have not handled your personal information in accordance with POPIA, you may lodge a complaint with the Information Regulator of South Africa:

Information Regulator (South Africa)
Email: complaints.IR@justice.gov.za
Website: inforegulator.org.za

11. Changes to this policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top reflects the most recent version. Material changes will be notified through our website where reasonably practicable.

12. Contact us

If you have any questions about this Privacy Policy or how we handle your personal information, please email studio@macfor.com.

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